Bespoke by Design: Personalizing Your Maserati With Fuoriserie in Newport Beach

A Maserati already turns heads on Pacific Coast Highway. Fuoriserie is how you make sure no one ever confuses yours for someone else’s.

At a glance: Fuoriserie is Maserati’s factory personalization program, and it lets you commission a Maserati built to your own specification rather than a showroom configuration. It works at two levels, a curated tier and a genuine one-off tier, and it reaches across exterior paint and liveries, interior materials, stitching, trim finishes, and wheels. Working with our team, you can create a car that reflects how you actually live and drive along the coast. It is the difference between owning a Maserati and owning your Maserati.

Fuoriserie, Italian for “out of series,” is Maserati’s in-house personalization program: a structured way to move beyond the standard options list and specify a car that feels genuinely personal.

Rather than choosing from a short menu of packages, you work through a far broader palette of colors, materials, and detailing, supported by a personal designer assigned to your commission. You become the stylist of your own car with professional help keeping the vision coherent.

Think of it as the modern continuation of a long Italian tradition of coachbuilding and made-to-order craftsmanship. That heritage is not marketing gloss. It runs straight back through the marque’s history, and if you enjoy that story, it is worth reading how the heritage of the Trident and its Italian racing roots still shape the cars built today.

Worth understanding before you begin, because the two paths lead to genuinely different outcomes.

Catalogo is the curated level. It opens up the widest range of exterior colors, liveries, brake calipers, wheels, and interior combinations, organized into two collections that give your choices direction. Everything in it has been considered by Maserati’s designers to work together.

Bespoke is the tailor-made level, where each car is a true one-off that Maserati does not reproduce. If your intention is a car that cannot be repeated, this is the tier that delivers it.

Both produce a deeply personal Maserati. The distinction matters because “one of a kind” describes Bespoke specifically, and it is better to know which you are commissioning at the start than to discover the difference later. Our specialists will be straight with you about which level your vision calls for.

Within Catalogo, Maserati offers two creative directions.

Corse draws from the racetrack, channeling Maserati’s heritage on the track into road cars with colors and liveries rooted in the brand’s racing narrative, expressive brake calipers, and a sporting attitude. Maserati frames it as the collection for lovers of timeless style, which captures it well: this is heritage racing rather than graphics for their own sake.

Futura looks forward. It is built on material and chromatic experimentation, drawing on new materials from interior design, product design, and sportswear. It suits owners who are curious about the most avant-garde options and want a car that reads as a statement about what comes next.

You can lean fully into one collection or use it as a foundation, and the Bespoke tier exists precisely for the vision that does not fit either.

Part of the pleasure is deciding how far to take each category.

The point is coherence. A well-executed Fuoriserie build is not a pile of upgrades. It is a single considered idea carried consistently from the paint to the threads on the seats.

Almost any Maserati becomes more compelling personalized, but a few make especially rewarding canvases.

The GranTurismo is the classic grand tourer, built for long coastal drives and equally for how it looks arriving at dinner. Its clean, sculptural lines respond beautifully to a considered color and interior scheme. If open air is your priority, the GranCabrio turns every top-down drive into an occasion, and a personalized cabin is on display every time the roof is down.

For the most theatrical statement, the MCPura rewards bold specification, including the open-top Cielo version. And for owners who need a Maserati that handles daily Newport life, a personalized Grecale delivers everyday usability with unmistakable Trident presence. Worth noting that for 2026 the Grecale dropped its four-cylinder engine entirely, so even the Modena trim now runs a version of the Nettuno twin-turbocharged V6.

You can use our current inventory as a reference point for the build you have in mind, or browse the pre-owned and certified selection to see how different specifications look in person before you commit to your own.

The smartest personalization decisions here account for where the car will actually live. Newport cars see salt air, strong coastal sun, harbor weekends, and long inland runs when summer arrives. That reality should shape more than color.

Interior materials that stand up to sun and frequent use, finishes that flatter the coastal light, and a color that looks as good valet-parked at Fashion Island as it does in a Newport Coast driveway: these are the choices that make a bespoke Maserati satisfying for years rather than only on delivery day.

Our team knows this stretch of coast, and we help you weigh the expressive choices against how you actually drive, so the car stays as beautiful as the day you specified it.

In March 2025, Maserati opened Officine Fuoriserie inside its historic plant on Viale Ciro Menotti in Modena, the company’s home for more than eighty years. It is a dedicated facility for the marque’s most refined customization work, with a new painting line capable of finishing every model in the current range.

Two things make that worth knowing. It means the program has genuine industrial capability behind it rather than being a list of extra-cost options. And Maserati describes Officine Fuoriserie as a complete tailor-made journey running from initial configuration through to dedicated delivery at the factory, so for owners who want it, collecting a commissioned car in Modena can be part of the experience. Ask us about that early, because it shapes the timeline.

A commission also takes longer than choosing from inventory, which is simply the nature of the thing. Talk to us about timing at the start so the schedule works around you.

A bespoke build does not have to stop at the factory order. Genuine Maserati accessories let you extend the personalization to how you use the car day to day, from protective touches for coastal miles to finishing details that match your theme. Explore the Maserati parts and accessories catalog to round out the vision, and check current parts specials before you order.

We know you have high expectations, and a Fuoriserie commission is where we get to exceed them. The process starts with a conversation: your ideas, your driving life, and a clear plan to translate both into a car that is unmistakably yours.

Maserati of Newport Beach is at 4040 Campus Drive, Newport Beach, California 92660. Call 949-822-7299 and we will set aside proper time to sit down with you. Our showroom is open Monday through Friday 8:00 AM to 6:00 PM, Saturday 9:00 AM to 5:00 PM, and Sunday 10:00 AM to 5:00 PM.